How to Identify and Use Your Core Values to Guide You

Our core values and principles act as a moral compass, helping to inform our thinking, guide our decisions and drive our actions.

What is the definition of a core value or principle?

According to the Oxford Dictionary, a core value is:

“A principle or belief that a person or organization views as being of central importance.”

Whether we can articulate them or not, we all have such beliefs that shape our thoughts, decisions and actions.

Core values remain true. As Jim Collins and Jerry Porras stated in their book Built To Last (1994), core values are inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.

If we do compromise our principles, it is likely to lead to pain in the long run. Conversely, we are more likely to he happy and fulfilled if we know and follow our core values. As Stephen Covey notes:

“Peace of mind comes when your life is in harmony with true principles and values and in no other way.” – Stephen R Covey

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One of the most important aspects of core principles is that they help us make decisions. This is why we often compare values and principles to fixed navigation aids such as the North Star or magnetic north, as displayed on a compass. We use our values to guide our way, especially when we are finding it hard to see an obvious route forward.

“It’s not hard to make decisions when you know what your values are.” – Roy Disney

The Moral Compass Tool

Have you ever been lost, not knowing which way to go?

There have been many times in the mountains when I have suddenly found myself in fog, hardly able to see. It is very easy to make a mistake in these moments and wander off in the wrong direction. The cloud can be disorientating. Sometimes you can be sure you are heading the right way until you establish your true heading.

At times like these you must rely on your compass rather than what you can see or even what you feel is the right way to go. The compass, used properly, can help guide the way. And it is the same for our moral compass. When we have to make challenging decisions, where the way ahead may not be obvious, we have to rely on that inner compass.

Therefore, when it comes to The Right Questions toolkit, our core values are represented by the compass. This is a fitting metaphor as many people talk about their moral compass. This is effectively the set of principles that aid us in making choices, be those ethical or everyday decisions.

“I have learned that as long as I hold fast to my beliefs and values – and follow my own moral compass – then the only expectations I need to live up to are my own.” – Michelle Obama

As with a real compass, to be able to use our moral compass effectively, we need to understand the forces that pull on the compass needle. In this case, we need to identify the core values – the hidden forces – that push us in certain directions.

As discussed previously, examining our passions, priorities and personal stories can all give us insights into our core principles. But sometimes finding a word to describe these tenets is a challenge, and that is why a couple of other exercises can help identify and name our values.

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 The common work and life principles list exercise

A good exercise to identify your core principles is to use a list of example values. Once you have the list of values you can:

  1. Score each word in terms of how important you think that principle is to you.
  2. Then score each word in terms of how closely your behaviours and actions match that principle (1 hardly at all through to 10 being always).
  3. Add the importance and action scores together for each value.
  4. Identify the highest-scoring (most important) core values.
  5. If you have more than 3-5 principles scoring equally highly, score them again. This time using fractions, or putting them into priority order.
  6. Once you have identified your top 3-5 values, write out a personal definition of why the word is important. Also, describe the actions that reflect that principle.

Here is an example table and a list of common values and principles for reference. You can use the template either by copying it into a spreadsheet or printing it out:

  Value Importance  (1-10) Action (1-10) Combined Score
1 Accountability      
2 Accuracy      
3 Achievement      
4 Adventure      
5 Altruism      
6 Appearance      
7 Ambition      
8 Autonomy      
9 Assertiveness      
10 Balance      
11 Beauty      
12 Being the best      
13 Belonging      
14 Boldness      
15 Calmness      
16 Carefulness      
17 Challenge      
18 Cheerfulness      
19 Clarity      
20 Commitment      
21 Community      
22 Communication      
23 Compassion      
24 Competitiveness      
25 Connectivity      
26 Consistency      
27 Contentment      
28 Continuous Improvement      
29 Contribution      
30 Control      
31 Cooperation      
32 Correctness      
33 Courtesy      
34 Creativity      
35 Curiosity      
36 Decisiveness      
37 Democraticness      
38 Dependability      
39 Determination      
40 Devoutness      
41 Diligence      
42 Discipline      
43 Discretion      
44 Diversity      
45 Dynamism      
46 Economy      
47 Effectiveness      
48 Efficiency      
49 Elegance      
50 Empathy      
51 Enjoyment      
52 Enthusiasm      
53 Environment      
54 Equality      
55 Excellence      
56 Excitement      
57 Expertise      
58 Exploration      
59 Expressiveness      
60 Fairness      
61 Faith      
62 Family      
63 Flexibility      
64 Fidelity      
65 Fitness      
66 Fluency      
67 Focus      
68 Freedom      
69 Friendship      
70 Fulfilment      
71 Fun      
72 Generosity      
73 Goodness      
74 Grace      
75 Growth      
76 Happiness      
77 Hard Work      
78 Health      
79 Helping Society      
80 Holiness      
81 Honesty      
82 Honor      
83 Humour      
84 Humility      
85 Independence      
86 Ingenuity      
87 Inner Harmony      
88 Inquisitiveness      
89 Insightfulness      
90 Integrity      
91 Intelligence      
92 Intimacy      
93 Intuition      
94 Joy      
95 Justice      
96 Leadership      
97 Legacy      
98 Love      
99 Loyalty      
100 Making a difference      
101 Mastery      
102 Merit      
103 Nature      
104 Obedience      
105 Openness      
106 Order      
107 Originality      
108 Partnership      
109 Patriotism      
110 Perfection      
111 Personal growth      
112 Piety      
113 Positivity      
114 Power      
115 Practicality      
116 Privacy      
117 Preparedness      
118 Professionalism      
119 Prudence      
120 Quality-orientation      
121 Recognition      
122 Reliability      
123 Resourcefulness      
124 Respect      
125 Restraint      
126 Results-oriented      
127 Rigor      
128 Romance      
129 Security      
130 Self-actualization      
131 Self-control      
132 Self-expression      
133 Selflessness      
134 Self-reliance      
135 Sensitivity      
136 Serenity      
137 Service      
138 Shrewdness      
139 Simplicity      
140 Soundness      
141 Speed      
142 Spirituality      
143 Spontaneity      
144 Stability      
145 Status      
146 Strategic      
147 Strength      
148 Structure      
149 Success      
150 Support      
151 Teamwork      
152 Temperance      
153 Thankfulness      
154 Thoroughness      
155 Thoughtfulness      
156 Timeliness      
157 Tolerance      
158 Traditionalism      
159 Trustworthiness      
160 Truth      
161 Understanding      
162 Uniqueness      
163 Unity      
164 Usefulness      
165 Vision      
166 Vitality      
167 Vulnerability      
A list of common core values for you can use as a free template

“Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.” – Ray Dalio

The values cards exercise

Another great way to work out your core values is to use a deck of cards which have example words printed on each card, one principle per card. You can either purchase these decks or create your own. For example, you could write out or print the list of principles given above to do this exercise. Once you have a values card deck you can follow the steps below to get to your top three core values.

“If you have more than three priorities, you have no priorities” – Brené Brown

Values card deck instructions:

  1. If there are any blank cards separate these out first.
  2. Think of some values or principles that you think are important to you. You can write these (one word per card) on the blank cards.
  3. Now sort the pack of cards into three columns of roughly equal size. One column has the most important values to you personally. Another has those of middling importance, and the third contains the principles that are of lesser importance to you.
  4. When trying to choose between values with similar meanings, pick the word that resonates the most with you.
  5. Take away the columns of cards containing the values of middling and lesser importance.
  6. With the remaining cards, now separate them again into three columns. Again, reflecting what you believe are your highest, middling, and lowest-importance principles.
  7. Keep the most important cards, once again stacking the others to one side
  8. With this final selection now put them into priority order, aiming to select your top three personal values.
  9. Now, for these top three values, write your own definition of what they mean to you. Describe the sorts of behaviours that are reflected in this principle.

Using and refining your core values

Once you have identified your top 3 core values it is worth spending some time analysing how you use them. Here are some simple ways to do this:

  • When you have to make a choice in the coming days, think about how those values impact the decision.
  • Set some time in the diary, a week or month from now so you can reflect upon your chosen values. Ask yourself, do they still feel right? How have your actions over that period reflected your values?
  • In another 3-6 months go through the list of principles or values card exercise again and compare your results. Did you come up with the same three core values?

It is worth doing this as it is quite hard to identify your top three values in your first go. Also, our present circumstances influence our priorities at any given moment. Therefore, it is important to examine our values over time. This ensures we have identified the right ones and can properly express what they mean to us.

Most importantly, this reflection allows us to highlight the behaviours that embody those values that are most important to us. We can then make sure that our core values become verbs that drive action, not just nouns that remain conceptual.

When you have properly identified your core values you can see how they impact your everyday life. Don’t just react to circumstances, use your inner compass to direct your behaviours, your decisions and your life direction. As Stephen Covey encourages us:

“Live your life by a compass, not a clock.” – Stephen R. Covey

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!

What are values and principles and how do they determine why we do things?

The ‘why’ represents our values.  Our values are part of our identity; they are the things we love, the ideals we prioritise.  They are central things that define why we have a certain vision, why we do the things we do, why we attract or are attracted to certain people. I often think values as being summed up by 3 Ps; our:

  • Principles
  • Passions and
  • Priorities

Values shape our beliefs, our worldview and the paradigm that we operate from. These are often things we hold in common with others at one level, but the particular combination and application of the values make them unique to us as an individual or specific organisation.

“I’d asked around 10 or 15 people for suggestions. Finally one lady friend asked the right question, ‘Well, what do you love most?’ That’s how I started painting for money.” 

Andy Warhol

Should we ask the question ‘why?’

People often avoid asking ‘why’ questions because they can elicit an emotional response. They can make people defensive, or make the questioner appear judgemental. But if we fail to ask ‘why’ questions of ourselves we can really miss a trick.  If, or rather when, things get tough people do start to ask ‘why’ questions. We need to make sure we have some answers before then, particularly if you are a leader.  Let’s face it; things will inevitably get difficult at some point on our journey.  In challenging times we need to understand the deep things that motivate us towards a vision or mission.  It is much better to get those ideals clear ahead of time rather than having to discover them in a time of crisis.

When it comes to why questions we can learn from young children, as they are very good at asking the question ‘why?’  They will often keep asking why until they get a satisfactory answer; children are hard to fool! You can tell when children are following this line of questioning as there are usually accompanied by a red-faced adult who is becoming increasingly irate! The parent’s frustration grows as they start to run out of responses and realise that perhaps they do not actually know the answer themselves.  As adults, it seems we are much better at fooling ourselves and settling for a more superficial answer to a why question.

Simon Sinek identified the importance of asking why in his book Start with why. He argues that people who know their ‘why’ are the ones who lead and inspire others. Therefore we need to ask why, but we can also choose to construct our why questions in such a way that is less confrontational. For example, asking someone ‘what motivates you?’ is often better than ‘why are you doing that?’

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”

Simon Sinek

The 5 Whys

Asking why several times over and applying the why to each subsequent answer can help us dig down to the motivational root of an issue.

I was out running one day and spotted someone fishing by a riverbank. Apart from eating the fish, I had never really understood the allure of fishing, so I asked them why they enjoyed it.  Their first answer was because they enjoyed being outdoors.  Instead of asking directly ‘why’ again, I said: “that’s interesting, I love being outdoors too, what particularly do you like about it?” They answered that it was the only time they really slowed down and felt at peace.  When I questioned further they said that the most important thing was getting the time to reflect.  I then left them to enjoy their peace and reflection but by asking ‘why’ several times over I had gained a deeper understanding into the motivations of that person and learned that fishing was not just about catching fish!

The art of asking why in this way was used by great effect by Sakichi Toyoda who developed the ‘5 whys’ approach to problem-solving within the Toyota Motor Corporation and helped to revolutionise their manufacturing and make Toyota production far more efficient. Every system and action was analysed by asking why over and over until the primary reason was revealed and the process could be refined.

Reflection question:

  • Which work processes could you do this for? Choose a process that you follow and ask why you do it. Keep asking why until you get the real reason for the existence of the process. Once you know the answer, consider, how could this be done better?

Revealing our values

So we need to look at why we do things and ask ‘why’ of ourselves many times over.  Then, as we delve into our answers we begin to see our principles and values revealed.

As we go through this process we will soon see that there are actually many things that we value or that we would agree are good principles.  The key here is working out what are the things that you value the most.  For example, you could say that you value making new friends as well as maintaining long-standing relationships. But, if in looking at both these activities you see that you spend a lot more time on one than the other, then arguably that is the one you value the most.  Equally, you could say that you value two worthy charities. But again, the one you give the most money to would probably give a good indication of where your priorities lie.

These are simple examples but the principle applies even to more abstract concepts.  Loyalty and integrity are both excellent things to value. It might require some careful thought working out which one you prioritise most, but it can be done. There are further exercises in the posts and links below to help you.

Identifying core values

You will probably start with quite a long list but it is a worthwhile exercise to drill down to a list of 4-6 core values for yourself or your organisation. Any more than that and it becomes harder to see how your values differentiate you from other people.  If you are an organisation trying to discover, agree and instil values into your workforce it is also hard for people to remember many more than this!

Then, of this shortlist, identify your top two. Brené Brown (author of Dare to Lead) has done a lot of research that backs up the importance of knowing your top values and priorities.

Refining the expression of your core values

As you hone down to your core values it can also be useful to use adjectives to really help capture the particular nature of a value.  So, for example, you might value of community, but what sort of community?  Is it close community, global community, fun community, caring community, inclusive community, or diverse community you are thinking about?  Adding the right adjective moves you closer to your unique perspective and combination of values.

There are further exercises and advice on how to identify and refine your values in the post What are your personal values?

The importance of values

The process of exploring your values is one worth spending time on. Values are at least as essential as the discovery of our vision and mission. Don’t worry about getting them perfectly captured, especially on a first try. Even our values evolve over time so think of this as a cyclical process, as with other decision making approaches. Do some thinking, record or communicate your thoughts, and then return to reflect on them again regularly in the future.

Once we have identified our values we may not always need to refer to them all the time but they are always there steering us, even if it is just at a subconscious level.

When I was in the Alps for the first time I had a particular dream in mind: a dream of standing on the summit of Mont Blanc.  Success was therefore easy to define; my aim was to get to the top of Mont Blanc and back safely.  Most of the time the vision was there to see, as Mont Blanc loomed large above me. The mission was also clear when I looked at the route on the map.  But, as I climbed higher up and the cloud started to roll in, I could no longer see the mountain clearly.  I could see the route on the map but I could not relate it to the ground.  It was at this point that I had to rely on my compass and altimeter to keep me on the right track.

Values are like a compass; they help us keep on track even when the route to achieving our dream is unclear or the mission is challenged.  Values are therefore invaluable.

“He who has a why to live for can bear almost any how.

Friedrich Nietzsche

Reflection question:

  • Once you have identified them, what can you do to keep your values in mind?

One thing I do is to have my personal values and vision at the top of my to-do list. My list of tasks is organised by role and having my values at the top helps me to weigh my priorities correctly.

If you want to read more about values then check out why things we value define our personal identity.

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!

Why What We Value Defines Our Personal Identity

Values are central; they go to the very core of us, to our personal identity.  Our principles are perhaps the most important things as, whether or not we live out our dream or achieve our mission, they are most likely to remain intact. Values are a foundation and a plumb line as well as a moral compass.

“We are not in control, principles control. We control our actions, but the consequences that flow from these actions are controlled by Principles.”  Stephen R. Covey

Our decisions and actions flow from our principles and in this way our values help to define us; they are part of our identity.  Our exploration and discovery of our principles is therefore a discovery of self.  As one anonymous observer noted: “Every one of us has in him a continent of undiscovered character.  Blessed is he who acts the Columbus to his own soul.”

So what do we know about our own identity?  What do we value in ourselves and others?

Think about the first two questions you are generally asked when you meet someone.  If you are from the UK, the US or a large part of the world it is likely to be “what is your name?” (usually meaning your first name) quickly followed by “what do you do?”

What are people really asking when they enquire about what you do?  They are asking about your job, profession or vocation for sure.  But the fact that this comes out so quickly when we meet people indicates how highly we rate work in our culture and how closely we identify ourselves with what we do.  When people ask what you do they are actually asking who you are.  They are hoping for an answer that will help them quickly categorise you.

What do you do?

I went along with this for many years because, for a long time, it was easy.  I started out as an Army Officer working as a bomb disposal expert.  This was an easy title, and one I enjoyed using, as it sounded impressive.  I enjoyed seeing the raised eyebrows and the endearing look of respect (that I so little deserved in reality).  Next, I was a Project Manager, working in the construction industry.  Again an easy label, although I must admit it sounded less impressive at parties than something with ‘Bomb’ in the title.  But hey, I was married by then so who was I trying to impress anyway?  Well everyone actually!

The real challenge came with my next job, working for a rapidly growing church.  My job description was constantly evolving and therefore it was hard to describe exactly what I did, especially as I was not actually a church minister.  I found that introducing myself generally required a long explanation.  The process of outlining what I did was just long enough to watch people’s eyes glaze over, stare down their drinks or look furtively towards the exit.

When I moved on again and started working as a management consultant it was not really any easier, as the title ‘consultant’ invokes so many different things.   You may be motivated by helping individuals and equipping organisations, but one has a lot of justification to do when people look at you with an expression that seems to imply ‘consultant’ is synonymous with ‘parasite’!

Training dolphins to be government assassins

And then, at one networking event, I had a moment of clarity.  I started introducing myself in this way: “Hi, I’m Simon, I train dolphins to be government assassins.”  Once again I had attained the level of eyebrow movement that I have attained as a bomb disposal officer (but I guess more out of surprise than respect).  Life was easy once again (for a moment at least) but it did make me think. Why do people, including me, care so much about titles?  Why would I be prepared to embellish or even make up something about what I do? What does it say about me? The answers to these questions are pretty challenging.

Are we just what we do?

If asked about your identity, like me, you may not initially answer beyond your name and job but of course, there is much more to us than that.  One way we can discover something more about our identity is by what we think when we look at other people.  As we walk down a street, enter a room or sit staring out of a café window we are constantly assessing those around us.  We compare looks, wealth, car, house, job, children, happiness, clothes, phone.  In conversation, this process continues through things like accent, vocabulary, demeanour, politics, religion, aspirations and education.

Of course, much of what we first think is not real; we try to make a value judgement in a fleeting moment, judging the book by its cover.  Not surprisingly this process actually tells us more about us than about the other person, because how we classify others speaks volumes about how we perceive ourselves.  If we are putting someone else in a certain box or on a certain level what does that say about our position?  I for one did not think I had a pride problem until I thought about this!

Even this internal classification can be somewhat misleading.  We all have roles that we play and we often wear masks that represent an aspirational self, the person we want to show to the world, rather than the real us.  But even if this ideal self is not the true self we can learn more of ourselves. This is because even if we are aspiring to be something or someone else it once again reveals what we value.

What is your worldview? What are your beliefs?

Work, position, pension, benefits package and job title can be important to us.  Our perception of our perfect partner, spouse and family can be the more presentable faces of simple base motivators.  Money, sex and power have always been identified as strong drivers, even if they are hidden under more subtle layers of respectability.  Our identity can also be wrapped up in more ethereal things.  Our worldview, philosophy, faith or politics can define us because they affect the way we live.

None of these things needs to be necessarily good or bad in themselves, but for everything we prioritise we need to ask why we care about it so that we can understand it further and get under the skin of our thinking.  We need to be aware of the things around which we construct our lives.  We need to be certain of the foundation we are building upon.

Worth-ship

If we value something very highly we give it worth above other things or even ultimate worth. We build our lives around it. This prioritising, giving position, reverence or regard was called ‘worschipe’ in Middle English.  Today its name is ‘worship’.  In other words, even if you do not consider yourself religious we all give something religious value.

Here is some insight from the influential writer David Foster Wallace on the subject:

“Because here’s something else that’s weird but true: in the day-to-day trenches of adult life, there is actually no such thing as atheism. There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship.

And the compelling reason for maybe choosing some sort of god or spiritual-type thing to worship — be it JC or Allah, bet it YHWH or the Wiccan Mother Goddess, or the Four Noble Truths, or some inviolable set of ethical principles — is that pretty much anything else you worship will eat you alive.”

The Importance of knowing where your priorities and values lie

David Foster Wallace then goes on to illustrate the dangers we face:

“If you worship money and things, if they are where you tap real meaning in life, then you will never have enough, never feel you have enough. It’s the truth. Worship your body and beauty and sexual allure and you will always feel ugly. And when time and age start showing, you will die a million deaths before they finally grieve you. On one level, we all know this stuff already. It’s been codified as myths, proverbs, clichés, epigrams, parables; the skeleton of every great story. The whole trick is keeping the truth upfront in daily consciousness.

Worship power, you will end up feeling weak and afraid, and you will need ever more power over others to numb you to your own fear. Worship your intellect, being seen as smart, you will end up feeling stupid, a fraud, always on the verge of being found out. But the insidious thing about these forms of worship is not that they’re evil or sinful, it’s that they’re unconscious. They are default settings.

They’re the kind of worship you just gradually slip into, day after day, getting more and more selective about what you see and how you measure value without ever being fully aware that that’s what you’re doing.”

We may not believe in God but we all choose to give something ultimate worth and choose to build our lives around it. It is important that we know what that thing is and ask ourselves why we value it so highly.

Digging down to our principles

Self-exploration can be a scary journey but it is an essential one.  We need to know about our principles because what happens when these things are challenged or even taken away? What are we left with?  Are our values vulnerable?  If they come under attack could everything else come tumbling down?  We face long-term insecurity if our values are unreliable or temporal things, even if they are good things such as people or helpful things such as possessions.

So what are your values? How do they affect your identity? I would encourage you to take some time out to reflect seriously on these questions.

You can explore these questions and discover more about your own values by reading: What are your personal values?

“Men go abroad to wonder at the heights of mountains, at the huge waves of the sea, at the long courses of the rivers, at the vast compass of the ocean, at the circular motions of the stars, and they pass by themselves without wondering.”  St. Augustine

What next?

You may want also want some help, delving deeper into your values and identifying your goals. I have the pleasure of seeing amazing, positive, transformations in the individuals and organisations I work with. If you would like some assistance too, in person or online, then please do drop me a line. You can email me via the contact page.

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!