The Importance of Inspiring Stories to Values and Achieving Goals

Logic and emotion are both of great importance to being effective. Sharing inspiring stories that demonstrate our values and highlight success help us to engage with both the logical and emotional sides of what we need to do.

The Psychological Requirement to Connect Logic and Emotions

“Humans are creatures with a two-sided brain: On the left side, there’s nothing right and on the right side, there’s nothing left.” Anon

Scientists have long explored the dual functions of the brain and many people have heard of the idea that the left hemisphere of the brain is for logical functions whereas the right side is more for creative thinking.

The Right Questions - inspiring stories for values and achieving goals
Cerebral lobes – Wikicommons

Although this lateralisation is an over simplification it does contribute to our understanding of thought processes and personality types. We all have some sort of preference to being either more rational or intuitive in our approach to challenges and psychologists have used this and other measures to help explain personality types.

For example in the ‘Big 5’ personality traits model a preference for being more creative, intuitive and creative in approach would lead someone to have a high ‘openness’ score. Equally, within the same system, someone with a more logical, ordered and detailed approach to life is likely to have a higher ‘conscientiousness’ ranking.

Once again these measures are generalisations but they demonstrate that we all have certain preferences and that any preference to one side or another has certain strengths and weaknesses and therefore we need a balance of the logical and emotional in our approach.

How to Get the Balance and Make the Connection

One way we can achieve that balance is through developing a good team and having people who can fulfil different roles and play to their strengths. But even with a well balanced team there are certain functions in an organisation – such as customer service and brand awareness – that everyone has an influence on and therefore, whatever their preference, they need a way to be connected to both the logical and emotional drivers in the business.

It has been demonstrated that one of the most powerful ways of connecting between the logical and emotional is the use of stories. For most people it is shared experiences, the conversations we have, and the life illustrations we hear, that are the lessons we tend to remember.  These things become the threads that tie together the logical and emotional aspects of what we do.

This knowledge is very important to organisations, as any team needs to engage their people at the logical level, through things such as goals and measurements, to more emotional issues such as values and purpose. Really successful institutions have ways of capturing and sharing stories that naturally spread through the group; encouraging people and embedding the right strategies and attitudes in people whatever level, role or function they operate in.

The Successful Military Model

Having had a military background I can share a way that the Armed Forces has created a process that enables the sharing of stories that demonstrated the values of the organisation and inspire people to achieve their tasks with the right attitudes.

Even though the values of the British Army are regularly taught to soldiers, if you asked the average private what those values were they would probably struggle to give you more than two of the six core values. The core values of the British Army are:

  • Courage
  • Discipline
  • Respect for others
  • Integrity
  • Loyalty
  • Selfless commitment

These values are the most important aspect of the emotional connection within the Army. The critical issue on the logical side is the concept of mission. The military operates within an approach called ‘mission command’ and the importance of achieving the mission is drummed into every service man and woman.

Because a mission in the Army frequently requires hardship or threat to life it is vital that the values are effectively understood and adhered to. Otherwise the deeper purpose and motivation would be lost. How then is this done when the average soldier cannot recall what the values are? The answer is that they all know stories that link the achievement of a mission with the values that underpin that success.

The Right Questions - inspiring stories for values and achieving goals
Victoria Cross – Wikicommons

Stories that Inspire: Medal Citations

Many stories are passed on informally in the bars and barrack rooms of the military but there is also a formal process for capturing and celebrating the best of these stories. This is done through citations and the awarding of medals.

In the British Commonwealth the most famous medal of all is the Victoria Cross; the highest commendation that can be awarded for valour in the face of the enemy. Introduced by Queen Victoria in 1856 the Victoria Cross (VC) has only been awarded 1356 times, and only 13 times since the Second World War.

The stories that surround VC winners are legendary; VC winners are the heroes of the Armed Forces and the stories permeate the culture of the organisation. Their history is taught during training, pictures of their heroic deeds hang on the walls of offices and messes; teams and places are even named after them.

Lieutenant John Chard – A Hero of Rorke’s Drift

The Right Questions - inspiring stories for values and achieving goals
Lieutenant John Chard – Wikicommons

For me, being a Royal Engineer Officer, one story I have been steeped in is that of Lieutenant John Chard, the Royal Engineer Officer who led the defence of Rorke’s Drift during the Zulu War in 1878.

Chard was sent to Rorke’s Drift (a small garrison at a mission station) to build a bridge but the location became the site of a decisive battle.

A Zulu impi (an Army of 3000-4000 men) descended upon Rorke’s Drift fresh from subjecting the British to a terrible defeat at Isandlwana where they had annihilated 1350 British and Native troops.

There were only 139 soldiers (including 30 sick and wounded) and a handful of local and colonial troops (making about 150 in total) at Rorke’s Drift but John Chard led the successful defence of the station. The desperate fighting, often fought hand to hand, went on through an afternoon and an entire night but the defence held. The battle cost 17 of the defenders lives. The Zulus suffered several hundred mortalities and withdrew from the attack the following morning.

The incredible valour by the defenders led to the awarding on 11 VCs and 4 DCMs (Distinguished Conduct Medals). The story is particularly well known as it was made famous by the film ‘Zulu’ where John Chard was played by Stanley Baker and Lieutenant Gonville Bromhead – his fellow officer and VC recipient – was played by Michael Caine.

John Chard’s actions demonstrated his deep commitment to his mission and an exemplary illustration of the values of the Army. The leadership that Chard demonstrated at Rorke’s Drift has inspired generations of young officers, such as myself, and this is just one of many incredible stories that could be told of brave service men and women.

Inspiring Stories for Making the Connection

A recipient of the Victoria Cross is an extreme example of a story, and certainly not an everyday occurrence, but shows the power of stories to inspire people. Stories have the power to connect people to the logical and emotional requirements that an organisation expects of them and it is important that any team or business looks at ways of capturing and spreading stories that equip, inspire and release employees to take new levels of ownership in their work.

If you would like to read more about the story of Chard and Rorke’s Drift then you will enjoy this book:

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!

Are we more like Captain Kirk or Mr Spock? Do we make decisions out of passion or logic?

With the latest runner from the Star Trek stable dashing onto the screens (Star Trek Into Darkness) we are once again exposed to a famous universe and a much-loved movie relationship; that of Captain Kirk and Mr Spock. As well as providing a lot of fun, Star Trek ventures provide an opportunity to reflect upon current affairs from a different angle. They also make us think about what makes us human as well as how we make choices.

Science fiction frees us to think differently

The great thing about good science fiction is that it encourages divergent thinking. By creating alternative realities, that do not conform to the rules we live by, we are able to think differently. We can also address sensitive subjects by removing them from our present reality. When done well, science fiction brings a philosophical distance where we can look at modern-day issues through a different lens. In that way, we can challenge our assumptions. We can visit the future and think about the advantages and disadvantages of scientific advances. Whether that is technological development, for example in ‘I, Robot’, or mind-altering drugs such as in ‘A Scanner Darkly’. We can consider what life might be like if history had turned out differently and explore parallel universes as done in ‘Watchman’.

The original Star Trek series was always very much about social commentary. It looked at the big questions such as imperialism, globalisation, and racism and addressed them while trying to give a glimpse of a better future. The films took up this mantle and the latest outing explores issues such as terrorism. Although, this conversation takes place on a rollercoaster ride of action and can be lost amid the explosions!

Reason versus emotion

But as well as these political and social issues there is an interesting psychological study at the heart of the Star Trek universe. This is reflected in the characters of Captain James T. Kirk and Mr Spock. Captain Kirk is a hotheaded passionate leader who follows his heart and his gut. His approach to diplomatic liaisons or tricky tactical situations is to make quick decisions and if in doubt, to punch his way out of a situation. Mr Spock is the cold face of reason and logic; the counterpoint to Kirk in almost every way. The tension of the relationship poses questions such as who is right? Who makes the best decisions? Who is the best leader?

In some ways, the assumption or conclusion (whichever way you look at it) in the Star Trek universe is that to be truly logical is somewhat alien. In comedy terms, Spock is the ultimate straight man. The humour in Star Trek is frequently displayed in Spock’s inability to think something is funny or to be engaged emotionally. Kirk on the other hand shows us that to be human is to be passionate. He can be somewhat irrational but that this human trait can be a strength as much as a weakness. If leaders have no passion – and therefore no sense of conviction behind their actions – then do we value their decisions? After all, the choices we tend to respect (if we are affected by the decision) are ones that elevate people. And we have to be emotional, we have to care, to make those sorts of choices.

An important lesson

So the Star Trek example of Kirk and Spock is something we should all remember. Logic is very important but it is our emotions that differentiate us as human. Our motivation, values and intuition are critical parts of our decision making; ones that can be an advantage if they are understood and held in balance. This is true even if we are applying a logical decision-making process; we can never separate ourselves from our passions.

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!