This YouTube video introduces the vision statements:

Visions and Dreams of A Better Future

A vision statement is a picture or dream of a better future. This is important as dreams can be powerful things if we choose to make them a reality.

Henry Ford had an impassioned idea of a motorcar that would be affordable for the average family and he designed the Model T Ford. Edmund Hillary dreamed of climbing the highest mountain on earth and he and Tenzing Norgay were the first men to stand on top of Everest. Tim Berners-Lee dreamed of a way of freely sharing information and knowledge to people all around the world, he went on to invent the World Wide Web.

When a vision stops being a daydream and instead becomes a destination it becomes a powerful thing; something tangible that we can work towards. A true vision or dream stirs the heart; whether it stems from desire for a particular future or from dissatisfaction with the present it should be evocative and engaging. The vision paints the picture of a better future, it brings to life the dream of a new reality and creates a language that describes an alternative paradigm.

For more information, follow the link to the full article:

What is a Vision Statement