How to Make Good (Ethical) Decisions

When I was about ten years old, I decided to run away from home and ran (unexpectedly) into an ethical issue. I can’t remember exactly why I wanted to run away (as my life wasn’t exactly bad) but I do remember that I strolled out of the house carrying nothing but a penknife. I was obviously confident in my survival skills and overly trusting that warm weather would continue!

With my elementary school logic, I decided that a hole in the ground – in the woods not far from my house – was the obvious place to start my new life. As this den was also known to my friends it was not long before one stumbled across me as I cleared the twigs from my future bed space.

“What are you doing?” My friend asked me. “Making camp.” I replied, “I have run away from home so don’t tell anyone!”

My friend wandered off and I continued working. Then, about twenty minutes later my friend arrived back. Behind him stood my dad. I remember looking into my friend’s eyes, feeling betrayed but also knowing they had done the right thing. I was outraged and relieved all at the same time.

What are ethics and why are they important?

At that stage in life, I had no idea what ethics was, but I did intuitively know that my friend made a courageous moral decision that day. Ethics is simply that; it is making good or right choices. That includes big ethical dilemmas, such should we limit artificial intelligence or genetic engineering, right through to more everyday choices, such as whether you help yourself to extra stationery at the office for personal use at home.

Making good decisions is not easy. We might have an intuitive feel of what is right or wrong but sometimes the answer is not obvious. This is particularly the case when various values come under tension.

Taking my running away as an example, my friend had to balance the value of loyalty against that of care. Loyalty might have persuaded them to keep quiet as I had shared something in confidence, but out of care for me they knew the right thing was to tell my parents.

Therefore, sometimes values on their own are not sufficient. In these moments, where good values are in tension, we can employ a decision-making tool to help make the best ethical choice.

How to make ethical decisions

One such technique has been developed by The Ethics Centre in Australia. The Ethics Centre is a not-for-profit organisation that promotes the use of ethics in everyday life and decision-making. They suggest a decision-making model based on considering values, principles, and purpose.

In this context (and using the wording of The Ethics Centre):

  • Values tell us what’s good – they’re the things we strive for, desire, and seek to protect.
  • Principles tell us what’s right – outlining how we may or may not achieve our values.
  • Purpose is your reason for being – it gives life to your values and principles.

Of course, to employ this methodology you must first know what your values, principles and purpose are, so let’s take some time to consider each in turn.

Values

Values are things we give worth, things we prioritise. The values (or virtues) we aspire to come in different forms, such as:

  • Personal values (the ones we prioritise as an individual)
  • Corporate values (the ones we hold in a community or organization such as a company’s values)
  • Universal values (ones that are held in common more globally such as the UN Charter of Human Rights)

Therefore, the starting point, when making a decision, is working out which values are the most important ones in the circumstance. If you have never properly identified your values, then I would recommend you discover your top 3 personal values.

Principles

Principles help us think about what is right or wrong and, in this way, they complement values. These principles are essentially algorithms for behaviour. For example, when working in the British Army and considering a course of action the principles I was taught to apply can be summed up in the following question:

“Is this action lawful, appropriate, and professional?”

Many of our principles have a basis in religion. For example, one of the principles I (like many) try to live by is the Golden Rule. The Golden Rule is the idea of treating others as we would like to be treated and this precept is reflected in various spiritual traditions. For example, the Hindu Mahabharata states:

“One should never do something to others that one would regard as an injury to one’s own self.”

Mahābhārata 13.114.8

Or in the teachings of the Buddha:

“Hurt not others in ways that you yourself would find hurtful.”

Udanavarga 5:18

And similarly, Jesus of Nazareth said:

“Do to others what you want them to do to you.”

Matthew 7:12

So, as with values, there are some common themes, but it is also worth reflecting upon the specific principles you hold to. This can be done systematically if you take time to reflect on how you make decisions. This reflective process will start to reveal the underlying principles you use.

If you would like to explore more on identifying and developing principles, then I recommend reading Ray Dalio’s book Principles where you can see how this process can be done on both a personal and organisational level.

Purpose

Similarly, to values and principles, there can be overlapping ideas of purpose. These might be:

  • Individual purpose – your own sense of personal purpose
  • Professional purpose – the specific purpose we have in a given work role
  • Organisational purpose – the mission statement of a team or business your work for

To understand purpose and make it measurable it is advisable to create a clear and concise mission statement. A good purpose statement is a definition of success, within a given context.

For example, my own mission statement is:

 “To serve people by helping them unlock their leadership, in order to support them on their adventure.”

In this case, my personal purpose statement also encompasses my top three values of serviceleadership, and adventure (but this does not have to be the case). For example, Oprah Winfrey’s purpose statement is:

“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

What I find useful about this (and good purpose statements in general) is they can give a measure of success against different time scales. Both the mission statements above can be used to consider achievement in a day, week, year, or lifetime. These statements also help to analyse whether decisions have worked towards the good and successful outcome of the stated purpose.

Factors that impact good decision-making and ethical choices

Even after identifying our values, principles, and purpose, or those specific to a given ethical problem, there are still factors that can impact making a good choice. Most of these factors relate to cognitive bias, the subconscious rules of thumb we use to help us make quick decisions.

To minimise the negative impacts of cognitive bias it is worth considering the following:

  • Education and training. Learn about decision-making and the different types of cognitive bias
  • Diversity of thought. Bring different perspectives to a team or decision
  • Build a culture that allows challenge. Create a culture around you where people are more likely to challenge or call out bad behaviour and decisions (even if that is just a good friend who will be brutally honest with you)

The three things to help you make good ethical decisions

Therefore, if you want to make ethical decisions you need to first know your values, principles, and purpose. Then, while allowing for cognitive bias, you can then balance these three elements against each other to make your choice.

This does not mean you will immediately come up with an answer. If you are new to exploring values, principles, and purpose then that will likely throw up challenges and questions to work through before you even get back to the ethical problem you are facing!

But don’t despair. The search for good outcomes and truth is a journey, not a single destination. It should inspire personal reflection, critical thinking, and the sort of discourse that Socrates would be proud of. And that quality thinking leads to good actions, and as Martin Luther King said:

“The time is always right, to do what is right.”

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!

Why is it More Important to be a Good Leader Than Just an Effective Leader?

Earlier in my career, when I was working as a project manager, I ended up working on one of the largest building projects in London for one of the most successful property developers in the business. The guy was rich, was the boss of a large team, owned a powerful organisation and achieved big results. He was certainly an effective property developer. I also knew that his methods for achieving this success were questionable and I hated working for him. So was he a good leader?

What makes an effective leader?

If we want to think about what makes a good or effective leader, we must first define what leadership is. W.C.H. Prentice, in his famous HBR article of 1961 defined leadership as:

“The accomplishment of a goal through the direction of human assistants”

But this definition does not quite capture the ideas of some types of leadership such as self-leadership, 360-degree leadership, or even thought-leadership. Therefore, my favourite definition of leadership is that of John Maxwell who says that leadership is, in its essence, influence. Thus, I would define leaders as people who use their influence (or power) to initiate change.

So, by logical extension, we can now define what effective leadership is. An effective leader does the same but can accomplish bigger goals, with more people. They have a greater level of influence and bring about larger change.

But again, here we see that effective leadership is not necessarily identical to good leadership. For example, Stalin led huge numbers of people and Hitler had a massive influence, but few people would describe them as good leaders.

What makes a good leader?

Thus, now we must define what we mean by good, which is a little more tricky. In fact, it is often easier to describe what bad or toxic leadership looks like (particularly if we are working for the leader in question!) As Barbara Kellerman captured in her work identifying the 7 Types of Bad Leaders, we can (hopefully) spot leaders who are incompetent, rigid, intemperate, callous, corrupt, insular, or plain evil.

Kellerman’s model follows the trait theory of leadership and we could come up with an alternative list of positive qualities to reflect a good leader. Qualities such as integrity, confidence and self-awareness are frequently on such lists but these characteristics – positive or negative – can be boiled down to certain behaviours. These behaviours are, in turn, just the outward manifestation of choices. Therefore, we know whether a leader is good or bad by their decisions.

How do you good (or ethical) decisions?

There is a long history of thinking about how to make good decisions. Much of our understanding in this area reaches back to the fathers of philosophy such as Confucius (551–479 BCE) and Socrates (469-399 BCE). In philosophical terms, this field of study is known as ethics. Ethics is the study of right and wrong and the examination of the moral principles that drive good behaviour. Ethical decisions can therefore be thought of as good decisions.

There are various schools of ethics, such as deontologyconsequentialism and utilitarianism but I want to focus on virtue ethics, which is most concerned with the values or moral character that drives good behaviour.  It is these virtues or tenets that help someone make good decisions.

Virtues are positive values. By contrast, we would label negative values as vices. The idea is that these principles drive good behaviour and build healthy habits. For example, the virtue of temperance (one of the virtues championed by Aristotle) informs the decision to moderate what we eat, which leads to healthier lifestyles.

Values-based decision-making

The great thing about virtues or values-based decision-making is that, in psychological terms, it informs both our system 1 (intuitive) and system 2 (rational) decision-making. In other words, the values we choose to live by help our conscious and unconscious decision-making because the more we actively decide to behave according to a value, the more second nature that becomes. Proactive decision-making using virtues builds useful heuristics and habits.

But this is reliant upon knowing the right values, or virtues, upon which to act. Here things do become more subjective as there have been many lists or interpretations of virtue from Plato to Hume and Aristotle to Nietzsche. More recently, research shows differences in values from the male and female perspectives (Gilligan, 1982).

Whichever list we construct, the principles we live by are a mixture of social values (ones that we share with others due to our birthplace, culture, or workplace) and individual values (the precepts that we prioritise personally). If you have not done so already, it is worth identifying and reflecting upon both these corporate and personal values and how they inform your decisions.

How to become a good leader

Identifying your personal values is just one step on the road to becoming of good character and a good leader. There are other ways we develop good character in addition to knowing our values. Fortunately, psychological research at Oxford University has identified seven key strategies that reinforce this development, as outlined below:

The Oxford Character Project: 7 Strategies for Character Development:

  • Role models
  • Reflection
  • Language
  • Systems
  • Reminders
  • Friendships
  • Practice

By employing these strategies we can accelerate and reinforce the development of good character. For example:

Role models

Role models are exemplars, people whom we look up to because of something we value in that person. It is therefore important to pick the right role models as we will become like whomever we choose to follow.

Reflection

If we are going to improve our character and leadership then we need time for personal reflection. We might achieve this in various ways (for example finding a place with no distractions or going for a walk) but whatever our preferred method it requires an investment of time to do it properly. Self-reflection is a critical stage of experiential learning – we cannot develop effectively without it.

Language

How we talk about things is important. Words are the outward expression of our inner thoughts. Our language indicates what is going on beneath the surface in the iceberg of our character, revealing our beliefs, values and fears. So, we need to be mindful of what we say. Also, when we learn new terms and language, we open ourselves to new opportunities and ideas.

Systems

A lot of our behaviour is driven by systems or processes. Many of these we are barely aware of most of the time as they are sub-conscious heuristics. Reflection can help us identify these systems and also help us put new systems in place. When we want to develop a new habit (especially something that doesn’t come naturally) we need to put new systems in place to help embed behaviour.

Reminders

We all need reminders, and our brains react to reminders (as app developers well know!) Reminders help us stay the course, keeping us consistent on the way to developing new habits and better character.

Friendships

Friendships provide us with support and accountability on the road to good character. A true friend will challenge us as well as give us the encouragement we need.

Practice

Practice allows us to experiment and learn. As we refine our knowledge through this experience, we also build habits that reinforce that learning and good behaviour. In the end, we become what we repeatedly do.

Even good leaders make mistakes

It is worth noting that even good leaders make mistakes. We all have to accept, that on our journey of character development, we will at times fail. We will mess up frequently, but that is just part of learning.

Our mistakes can also empower others in their journey. As Brené Brown points out in her excellent book Dare to Lead, if we dare to be vulnerable and admit our mistakes that makes us more accessible as leaders, gives others a chance to learn from our mishaps, and creates an environment of phycological safety where people feel they can take risks too.

Taking a step towards becoming a good leader

I strongly believe that we are all leaders because we all have a measure of influence. We can develop that leadership to become ever more effective (and powerful) but that is of less importance than making sure we are good leaders.

“Whatever you are, be a good one.”

Abraham Lincoln

To be a good leader we need to make good or ethical decisions. Therefore, we need to know the values that we live by.

If we want to make good decisions, we need to build good character, and that can be done through having good role models, taking time for self-reflection, using language, building systems, creating reminders, fostering friendships and deliberate practice.

We will make mistakes, but these are just part of the learning journey. We will trip, so we just need to ensure that we fall forward, towards our goal.

And why is this important? Because our character and where we end up is the cumulation of the decisions we make. If we want to end up in a good place, we need to make good decisions. As legendary Chinese philosopher Lao Tzu observed:

“Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.”

Lao Tzu

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!

How to Make Good (Ethical) Decisions

When I was about ten years old, I decided to run away from home and ran (unexpectedly) into an ethical issue. I can’t remember exactly why I wanted to run away (as my life wasn’t exactly bad) but I do remember that I strolled out of the house carrying nothing but a penknife. I was obviously confident in my survival skills and overly trusting that warm weather would continue!

With my elementary school logic, I decided that a hole in the ground – in the woods not far from my house – was the obvious place to start my new life. As this den was also known to my friends it was not long before one stumbled across me as I cleared the twigs from my future bed space.

“What are you doing?” My friend asked me. “Making camp.” I replied, “I have run away from home so don’t tell anyone!”

My friend wandered off and I continued working. Then, about twenty minutes later my friend arrived back. Behind him stood my dad. I remember looking into my friend’s eyes, feeling betrayed but also knowing they had done the right thing. I was outraged and relieved all at the same time.

What are ethics and why are they important?

At that stage in life, I had no idea what ethics was, but I did intuitively know that my friend made a courageous moral decision that day. Ethics is simply that; it is making good or right choices. That includes big ethical dilemmas, such should we limit artificial intelligence or genetic engineering, right through to more everyday choices, such as whether you help yourself to extra stationery at the office for personal use at home.

Making good decisions is not easy. We might have an intuitive feel of what is right or wrong but sometimes the answer is not obvious. This is particularly the case when various values come under tension.

Taking my running away as an example, my friend had to balance the value of loyalty against that of care. Loyalty might have persuaded them to keep quiet as I had shared something in confidence, but out of care for me they knew the right thing was to tell my parents.

Therefore, sometimes values on their own are not sufficient. In these moments, where good values are in tension, we can employ a decision-making tool to help make the best ethical choice.

How to make ethical decisions

One such technique has been developed by The Ethics Centre in Australia. The Ethics Centre is a not-for-profit organisation that promotes the use of ethics in everyday life and decision-making. They suggest a decision-making model based on considering values, principles, and purpose.

In this context (and using the wording of The Ethics Centre):

  • Values tell us what’s good – they’re the things we strive for, desire, and seek to protect.
  • Principles tell us what’s right – outlining how we may or may not achieve our values.
  • Purpose is your reason for being – it gives life to your values and principles.

Of course, to employ this methodology you must first know what your values, principles and purpose are, so let’s take some time to consider each in turn.

Values

Values are things we give worth, things we prioritise. The values (or virtues) we aspire to come in different forms, such as:

  • Personal values (the ones we prioritise as an individual)
  • Corporate values (the ones we hold in a community or organization such as a company’s values)
  • Universal values (ones that are held in common more globally such as the UN Charter of Human Rights)

Therefore, the starting point, when making a decision, is working out which values are the most important ones in the circumstance. If you have never properly identified your values, then I would recommend you discover your top 3 personal values.

Principles

Principles help us think about what is right or wrong and, in this way, they complement values. These principles are essentially algorithms for behaviour. For example, when working in the British Army and considering a course of action the principles I was taught to apply can be summed up in the following question:

“Is this action lawful, appropriate, and professional?”

Many of our principles have a basis in religion. For example, one of the principles I (like many) try to live by is the Golden Rule. The Golden Rule is the idea of treating others as we would like to be treated and this precept is reflected in various spiritual traditions. For example, the Hindu Mahabharata states:

“One should never do something to others that one would regard as an injury to one’s own self.”

Mahābhārata 13.114.8

Or in the teachings of the Buddha:

“Hurt not others in ways that you yourself would find hurtful.”

Udanavarga 5:18

And similarly, Jesus of Nazareth said:

“Do to others what you want them to do to you.”

Matthew 7:12

So, as with values, there are some common themes, but it is also worth reflecting upon the specific principles you hold to. This can be done systematically if you take time to reflect on how you make decisions. This reflective process will start to reveal the underlying principles you use.

If you would like to explore more on identifying and developing principles, then I recommend reading Ray Dalio’s book Principles where you can see how this process can be done on both a personal and organisational level.

Purpose

Similarly, to values and principles, there can be overlapping ideas of purpose. These might be:

  • Individual purpose – your own sense of personal purpose
  • Professional purpose – the specific purpose we have in a given work role
  • Organisational purpose – the mission statement of a team or business your work for

To understand purpose and make it measurable it is advisable to create a clear and concise mission statement. A good purpose statement is a definition of success, within a given context.

For example, my own mission statement is:

 “To serve people by helping them unlock their leadership, in order to support them on their adventure.”

In this case, my personal purpose statement also encompasses my top three values of serviceleadership, and adventure (but this does not have to be the case). For example, Oprah Winfrey’s purpose statement is:

“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

What I find useful about this (and good purpose statements in general) is they can give a measure of success against different time scales. Both the mission statements above can be used to consider achievement in a day, week, year, or lifetime. These statements also help to analyse whether decisions have worked towards the good and successful outcome of the stated purpose.

Factors that impact good decision-making and ethical choices

Even after identifying our values, principles, and purpose, or those specific to a given ethical problem, there are still factors that can impact making a good choice. Most of these factors relate to cognitive bias, the subconscious rules of thumb we use to help us make quick decisions.

To minimise the negative impacts of cognitive bias it is worth considering the following:

  • Education and training. Learn about decision-making and the different types of cognitive bias
  • Diversity of thought. Bring different perspectives to a team or decision
  • Build a culture that allows challenge. Create a culture around you where people are more likely to challenge or call out bad behaviour and decisions (even if that is just a good friend who will be brutally honest with you)

The three things to help you make good ethical decisions

Therefore, if you want to make ethical decisions you need to first know your values, principles, and purpose. Then, while allowing for cognitive bias, you can then balance these three elements against each other to make your choice.

This does not mean you will immediately come up with an answer. If you are new to exploring values, principles, and purpose then that will likely throw up challenges and questions to work through before you even get back to the ethical problem you are facing!

But don’t despair. The search for good outcomes and truth is a journey, not a single destination. It should inspire personal reflection, critical thinking, and the sort of discourse that Socrates would be proud of. And that quality thinking leads to good actions, and as Martin Luther King said:

“The time is always right, to do what is right.”

If you want the right answers you have to start with the right questions

About The Right Questions

The Right Questions is for people who want greater clarity, purpose and success. There is a wealth of resources to boost your effectiveness in achieving goals, your leadership of yourself and others, and your decision-making.

Wherever you are on your journey, I hope that you find information on this site to help you on the next leg of your quest. Even if that is just the inspiration to take one small step in the right direction, then that is a success. If you can take pleasure in learning and travelling as you go, then so much the better.

Need help navigating your journey to success?

I love to serve people, helping them unlock their potential, empowering them as leaders, and assisting them in achieving their goals. Please get in touch and let me know how I can support you!