What? (Mission)
“It is not enough to be busy. So are the ants. The question is: What are we busy about?” Henry David Thoreau
In language what refers to some thing.
Therefore in The Right Questions ‘What?’ represents the mission, the reality of what we are going to do. The mission is the bottom line, the tangible measured difference that we are to make. To work out the mission we need to define success so that we know our finish line. We can then sum this up in a pithy and memorable way to get our mission statement.
What is considered with where and why under STRATEGIC FRAMING.
What is important in a business case? So is a business case just about money or not? “Business, that’s easily defined, it’s other people’s money.” Peter Drucker Disneyland is a work of love. We didn’t go into Disneyland just with the idea of making money.” Walt Disney There is something of a paradox at work […]
Can you have more than one mission? What are the different levels and types of mission statement? Trying to come up with a short pithy mission statement that encompasses everything you are about in life is not an easy task! Do not worry – the concept of mission statements is bigger than just one individual […]
How stories give life to our principles and motivate us towards achieving our mission Logic and emotion are both of great importance to being effective. Sharing inspiring stories that demonstrate our values and highlight success help us to engage with both the logical and emotional sides of what we need to do. The Psychological Requirement to Connect […]
What is mission? What is your mission statement and definition of success? The mission statement expresses ultimately what we are about; it should be a clear and concise statement of what success looks like. “It is not enough to be busy. So are the ants. The question is: What are we busy about?” Henry David […]